PORTUGUESE
AGRICULTURE

PORTUGUESE AGRICULTURE is the central theme for the participation of the Schist Villages, representing Portugal as a guest country at EUNIQUE 2015 - International Fair for Applied Arts and Design in Karlsruhe, Germany on 8-10 May.
The project has involved around 150 people from 9 Portuguese university schools of design, 22 craft studios and a design team, who were invited to immerse themselves in the life of the villages, drawing inspiration from the context of those places and their communities, landscapes and culture, and using them conceptually to create significant objects of memory and identity of the Portuguese culture and spirit, and the values of the territory.
OUR GAME PLAN IS TO REINVENT THE CULTURE OF PLACES WITH THE PEOPLE WHO LIVE IN THEM SO AS TO GENERATE SOCIAL AND ECONOMIC VALUE IN THE REGION. Our experimentation is based on our identity, making use of creativity and knowledge. We are giving this territory visibility as a living laboratory, open to new thinking and settlers capable of playing a key role in changing the social fabric to bring about new ways of doing and being.

NEW LINKS

The “PORTUGUESE AGRICULTURE” Project boldly assumes the task of bringing together numerous agents around the basic concept of our identity matrix – THE AGRICULTURAL INHERITANCE AS THE ESSENCE OF KNOW-HOW, AS A WAY OF LIVING AND BEING. These agents represent the frontiers of knowledge in fields as diverse as history, ethnography, gastronomy, crafts, design, traditional arts and crafts, handicrafts and digital fabrication, ecology and audio-visuals, in order to conceive and produce goods and services based on the local context that are significant and capable of attracting new demand.

The project generates a new set of products, prototypes and experiences that not only enrich our capacity to do and to make, but it also allows us to establish new commercial, strategic and emotional ties with social, cultural and economic segments that enhance the value of the Schist Villages brand.

RUI SIMÃO
Coordinator of ADXTUR, Coordinator of the Portuguese Agriculture Project

PORTUGUESE AGRICULTURE – “NURTURE YOUR CULTURE”

This project enabled us to broaden horizons about future development and reflect on the relationships that the discipline of design can bring by building bridges of contact and knowledge between different or seemingly contrasting fields of knowledge. THE METHODOLOGICAL PRINCIPLES OF DESIGN IN THE CONSTRUCTION OF INTERFACES BETWEEN HUMAN NEEDS AND NATURE MUST BE UNIFYING AND POSITIVE.

This project strengthens the position of collaborative culture between management and design, a powerful catalyst within organisations that stimulates creative thinking, the development of initiatives and teamwork, to create social value. Changes based on ethical principles and more environmentally-friendly outlooks will transform our way of living and promote personal, social and political well-being in the territory of this project, Portugal.

JOÃO NUNES
Designer, Advisor for the Portuguese Agriculture project